If asked, how do you think your closest friends and coworkers would describe you?
You probably fall into one of two categories. Some individuals are natural people-pleasers. They want everyone to like them and value what they bring to the table, and they want others to feel comfortable around them. Others, however, tend to focus on their own tasks and quality of work, operating with a mindset that leans toward, I’m minding my own business and doing my job, so it doesn’t matter to me how others describe me.
There are certainly benefits to both modes of thinking, but no matter which one you feel most akin to, there is one fact about the way others view you that you can’t ignore or deny. Are you ready to hear what it is? Your reputation is your personal brand. Everything you say and do, both in person and online, affects your personal brand. Therefore, it’s absolutely crucial that you utilize all that LinkedIn has to offer since your LinkedIn profile is, more or less, your face to the business world.
As a small business owner or entrepreneur, you are already on the hunt for new ways to grow your brand and reach a larger audience. With over 80 million members across 200 countries, it’s no surprise that LinkedIn is one of the best platforms to accomplish both of these tasks. If you’ve been looking for new ways to amplify your personal brand on LinkedIn, you’re in the right place. In this piece, we discuss how one of LinkedIn’s newest features, creator mode, can be utilized to grow your personal brand and audience. Let’s dive in.
LinkedIn Tips for Beginners
LinkedIn is a social networking site created specifically for connecting professionals, fostering relationships, and showcasing their abilities and achievements. Users can interact with other professionals in their sector or specialty and build a personal profile that acts as a digital resume.
One of LinkedIn’s most significant advantages is that it can assist you in developing your personal brand. Your LinkedIn profile offers you the chance to emphasize your knowledge and accomplishments as well as your special selling point. By doing this, you may position yourself as a thought leader in your field and raise your profile in the eyes of potential employers, customers, and partners.
To ensure the growth of your personal brand on LinkedIn, there are several strategies you can employ when starting out. First, you want to make sure that your profile is entirely up to date and optimized for search engines. This means you must use relevant keywords throughout your profile to maximize the chances your profile will appear higher up when people are searching for potential employees or partners.
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Secondly, you should be regularly engaging with your network by posting updates, sharing relevant articles, and commenting on other people’s posts. Most people want to see that you are an active member of your community and engage with colleagues regularly. By sharing things such as articles or updates to your life or business on your own profile, you demonstrate that you have the valuable quality of being a team player.
What Is Creator Mode?
Introduced in 2021, the LinkedIn dashboard’s new Creator Mode feature can be utilized to increase your reach and impact on the network. Since its release, it has greatly increased in strength and is currently available to all 830 million LinkedIn members. Individuals can access extra tools and features that aid in content development and audience expansion by activating Creator Mode.
Creator Mode essentially provides users access to more tools so they can post material, expand their LinkedIn audience, and produce more content. In fact, LinkedIn optimizes your profile for producing content when you enable creator mode. This implies that LinkedIn users will be able to see your articles and posts more easily. Also, you’ll be able to see information about your readership, such as who is interacting with your material and how frequently, which is vital for entrepreneurs and small business owners.
The Pros and Cons of Using Creator Mode
As is the case with any well-informed decision you might make for your personal brand, it’s important to weigh the potential pros against the cons of using Creator Mode on LinkedIn.
You gain many different features when you turn on Creator Mode, but among the most beneficial is the ability to add five hashtags to your LinkedIn profile, as well as the ability to use a thirty-second video as your profile picture. Both of these features not only provide a warmer, more personalized feel to the potential followers who visit your profile, but they also boost the search visibility of your profile as well.
With an emphasis on original content, Creator Mode is a great way to establish yourself as a pioneer of your industry while also amplifying your personal brand. In addition, when you turn on Creator Mode, you will receive regular content tips from LinkedIn to aid you in producing effective original content for your brand.
When you activate Creator Mode on your LinkedIn profile, the layout of your page changes. Your profile will now show your “about” section farther down while the “feature” and “activity” sections will appear at the top. If you don’t have great content to showcase here, your profile could look a little empty.
This may not necessarily be a con for everyone, but if you want to reap the full benefits that Creator Mode can provide, the amount of time you spend promoting and publishing your own content will increase drastically.
Before you get started, it’s crucial to understand that not everyone should use Creator Mode. When you activate Creator Mode, the connect button on your profile changes to a follow button. This means that when someone hits it, they are effectively subscribing to your work and will be alerted whenever you post something new.
Even though you still have the ability to connect with others in Creator Mode, some people don’t enjoy how awkward that makes the procedure. That being said, now that you have a good understanding of what Creator Mode is, it’s time to move on to the many different features that this mode provides.
Given that live video is one of the finest methods to expand your audience and influence, this feature may be the most important of all. Livestreaming on LinkedIn was previously reserved for a select few, but since the launch of Creator Mode, anyone can use LinkedIn Live. However, there are a couple of things to keep in mind before going live on LinkedIn.
Firstly, to stream, you must use a third-party app. A few examples include Streamyard, Restream, and Vimeo. Additionally, you might be able to stream your live video to more than just LinkedIn such as Facebook or Youtube, depending on the type of membership you have with that streaming tool.
As is the case with many things when planning how to grow your personal brand, one of the most important aspects to consider before going live on LinkedIn is to be thoughtful and strategic about how you use it. A popular acronym many entrepreneurs use for this is the WATCH formula. This translates to: what is your purpose for the live content, utilize activators to drive awareness, employ techniques to make you stand out, maintain consistency, and incorporate humanizing elements.
When newsletters were first introduced as a feature, only influencers were able to use the feature on their profiles. Everyone now has access to newsletters thanks to Creator Mode, even business pages. Consider how frequently you want to post. For instance, if you want to use your blog as a LinkedIn newsletter, you might publish once a week because that’s when you share blog posts. However, the most crucial thing is to deliberately consider how to use this to strengthen your contacts and offer insightful information.
LinkedIn audio is one of the newest additions to the toolset provided within Creator Mode. If you’re familiar with Twitter Spaces or Clubhouse, this is essentially LinkedIn’s version of these services.
To take full advantage of this feature, scroll down to the events section of your profile page and click the plus sign to add an audio event. Similar to how you would arrange a live show in a third-party video app, the audio event will be established in advance. LinkedIn will then immediately make a post letting your network know that your audio show is going live after you provide the pertinent information for it.
In a similar fashion to the way Twitter Spaces slowly made Clubhouse less popular, it’s likely we will see the same shift to LinkedIn Audio given that its availability increases every day. Therefore, LinkedIn Audio is absolutely something to keep an eye on as more features continue to roll out on the platform.
Grow Your Personal Brand to Greatness with LinkedIn’s Creator Mode
As a beginner, trying to figure out the ins and outs of LinkedIn can quickly become overwhelming. There are so many features you can take advantage of that can be powerhouses when it comes to growing your personal brand. In addition to increasing your visibility and building your personal brand, Creator Mode can also help you to gain insights into your audience and their engagement with your content.
Overall, using Creator Mode on LinkedIn can be a vital tool for growing your personal brand and increasing your visibility within the platform. By creating valuable content and regularly engaging with your audience, you can establish yourself as a thought leader in your industry and attract all kinds of new connections and opportunities.
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